~ beyond the cover ~

Zombie boy Rick Genest covers up his tattoos

Twenty-six-year-old fashion model Rick Genest, who starred in Lady Gaga’s “Born This Way” video and walked Thierry Mugler Men’s Fall 2011 runway, puts Dermablend’s concealers to the test in the brand’s “Go Beyond The Cover” campaign.

A team of three makeup artists worked in just one day using about 4 tubes of Dermablend Professional Leg and Body Tattoo Primer and Leg and Body Cover to conceal Genest’s skeletal tattoos from the waist up. In the jaw-dropping, three-minute clip, we see the final result.

“I think I’m going to get a job now,” Genest jokes as he looks into the mirror.

Wow!!!!That thing really works!

( via here )